Research by discount website MyVoucherCodes.co.uk, revealed where Brits are likely to turn to when in need of financial help.

According to the poll, many Brits would rather seek an alternative route to getting cash than going through their bank. The majority would turn to their partners first (88%), then parents (61%) for a hand-out.

Worryingly, 45%of Brits would turn to a payday lender, or their boss (19%).

Only 16% of those polled had said they would turn to their bank first when they need financial help.

Mark Pearson, chairman of MyVoucherCodes.co.uk, said: “To see that Britons would rather turn to their boss or a payday loans company in times of financial crisis than their bank clearly speaks volumes about the level of faith Britons have in their banks. A generous boss might be able to give you an advance on your wages, but Britons shouldn’t get into the habit of making such poor financial decisions.

“It’s vital that people live within their means and only borrow money when they absolutely have to. Avoid payday loans companies and their extortionate lending fees at all costs. Talking to your bank might actually help in a financial crisis, so don’t rule it out completely.”

The poll also found 3% of people would turn to a loan shark in order to get themselves out of financial crisis.

When those taking part were asked if they felt debt was something they should be ashamed of, 72% said that ‘yes’ it was.

However, respondents were also asked if they felt that debt had become ‘the norm’ in everyday life to which two fifths agreed it was.