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Holidaymakers seeking out cheaper options – Thomas Cook

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Thomas Cook expects the cost of Spanish holidays to rise 5-10% because of the weaker pound, chief executive Peter Fankhauser told the BBC.

There are signs that holidaymakers are seeking out cheaper options. Bookings to Spain remain level year-on-year, according to Thomas Cook’s trading update, while Greece, Bulgaria and Cyprus proved particularly popular. The group said holidaymakers sought out ‘quality and value’, and it also saw growing demand for Turkey and North Africa.

Fankhauser said the group had faced some challenges in recent months: “Our teams took care of the thousands of customers in the Caribbean and Florida impacted by Hurricane Irma. I am proud of how fast we acted in the wake of Irma to support our customers, and offer them alternative destinations for their winter sun.”

Thomas Cook also announced a deal with Expedia, which will see the online travel site become the preferred provider of hotels for Thomas Cook’s city and domestic holiday business.

Thomas Cook will also use the group’s booking platform for all city break and hotel-only sales across Thomas Cook distribution channels in Europe. Thomas Cook said it would enable it to reduce costs, which may be good for holidaymakers.

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