You are here: Home - Household Bills - News -

Airbnb management firm criticised for advertising claims

0
Written by: John Fitzsimons
02/05/2018
Airsorted, a firm which offers management services for short-term lets on Airbnb, has had three complaints against it upheld by the Advertising Standards Authority (ASA).

The issues centred on claims it had made comparing Airsorted’s service with rival firm Hostmaker, which included a grid listing service such as ‘free 24-hour check-in’, flexible pricing and a personal dedicated service.

Against each category the grid listed yes for Airsorted and no for Hostmaker.

In a separate Facebook advert, the firm claimed to be the world’s biggest Airbnb management company and that it could help property investors earn 300% more from their properties.

Insubstantial response

When Airsorted was first approached over the complaints, which were made by Hostmaker, it promised to make changes to the advert but would not confirm what changes nor provide any “substantive response to the complaint”.

After investigating, the ASA found that Airsorted could not substantiate the claims made in either advert.

It said: “Because the basis of the comparisons had not been verified we concluded that both ads breached the code.”

As both adverts were deemed to be misleading, Airsorted has been warned that they must not appear again in their current form.

The ASA concluded: “We told Airsorted to ensure that future ads did not make claims by comparison with identifiable competitors, unless they held adequate evidence to substantiate and verify the claims.”

There are 0 Comment(s)

If you wish to comment without signing in, click your cursor in the top box and tick the 'Sign in as a guest' box at the bottom.

Are you a first-time buyer looking for a mortgage?

Look no further, get the help you need by searching for your perfect mortgage

A guide to switching energy provider

All you need to know about switching from one energy supplier to another.

Which ISA is right for you? A round up of the six products available in 2017

From cash to innovative finance to lifetime, here's our guide to the ISA products available to savers this yea...

Guide to buy-to-let tax changes

In late 2015, former Chancellor George Osborne announced a range of  tax measures aimed at landlords, which t...

What will happen if rates change

How your finances will be impacted by a rise in interest rates.

Regular Savings Calculator

Small regular contributions can build up nicely over time.

Online Savings Calculator

Work out how your online savings can build over time.

Five fund tips for a 0.25% interest rate environment

With interest rates stuck at a record low 0.25% and expectations rates could fall to close to zero, here are ...

Protecting family wealth: 10 tips for cutting inheritance tax

Inheritance tax - sometimes known as 'death tax' - can cause even more heartache for bereaved families. But th...

Travel insurance: Five tips to ensure a successful claim

Ahead of your summer holiday, it’s important to make sure you have the right level of travel cover or you co...

Investing your money

Alliance Trust Plc gives you smart insight into how to invest your money

Money Tips of the Week

Read previous post:
savings target
Non-advised investors take risks on drawdown

Retirees are choosing not to buy an annuity, but have little experience in managing an investment portfolio and aren’t seeking...

Close