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Brits reject rain and Olympics mayhem with treats and travel

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High street retailers may be struggling, but online sales of travel and accommodation are flourishing as more and more Brits avoid the July showers.

New figures from cashback site Quidco reveal that in a bid to avoid the rain and Olympics mayhem, Brits helped boost sales in the travel and transport sector by 50% compared to July 2011, with sales in apartments, villas and hotels accounting for 17% of total sales. 

According to the research, those that stayed at home to celebrate the summer of sport also avoided the high street, opting instead for a spot of self-indulgence that saw a 168% increase in fitness and pampering purchases through the cashback site.

Andy Oldham, managing director at Quidco, said: “Despite a well-documented struggle in the retail sector over the past few months, Quidco is encouraged to see both consistently strong online sales figures and increased engagement levels with the mobile app.

“Rain and rumours of Olympic chaos may have put many shoppers off a visit to the high street in recent months, but we’re confident that technology can play a significant role in both helping the high street fight back and saving consumers money.”

According to PriceWaterhouseCoopers, British retailers have faced their toughest summer ever this year with a 10.3% rise in insolvencies reported between April and June.


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