You are here: Home - Retirement -

‘I’m in’: Celebs signed up to £3.5m pension campaign

0
Written by:
17/09/2012
The Department for Work and Pensions (DWP) has announced that well-known business icons including Theo Paphitis and Karren Brady are among the celebrities to help promote auto-enrolment through an advertising campaign.

Starting today and running until October, the adverts, running across TV, radio, print and online media, will feature famous employers like Paphitis and Brady backing auto-enrolment with the phrase “I’m in”.

Pensions minister Steve Webb said he was delighted that well-known bosses have taken part in helping promote the “biggest change in pensions for over a century”.

“People should know that all they need to do is look out for a letter from their employer, and if they do nothing and stay “in” they are effectively getting a pay rise,” he added.

The DWP said the new campaign will see advertisements running on ITV, Channel 4, Sky, Channel 5, commercial radio stations, as well as print advertisements across the national press, key magazines and trade press.

The celebrities featured in the advertisements gave their time and services completely free of charge.

Other well-known figures include; Nick Hewer, from the BBC’s Apprentice programme, Ian Cheshire, CEO of Kingfisher plc, Rupert Gavin, CEO of Odeon, Nikki King, CEO Isuzu Trucks, Peter Boutwood, MD of Noble, and Barry Chevallier Guild, Chairman of Aspalls.

This September-October campaign will cost £3.5m with the total cost of awareness campaigns expected to be £8.1m.

Tag Box

Debt

Pension

Spending

Financial fitness

There are 0 Comment(s)

If you wish to comment without signing in, click your cursor in the top box and tick the 'Sign in as a guest' box at the bottom.

Are you a first-time buyer looking for a mortgage?

Look no further, get the help you need by searching for your perfect mortgage

Insurance Experts: Are you fully insured? Click here to get a quote.

For a free quote or to speak with an insurance expert call 0800 1218744

The 20+ savings accounts that beat inflation

Inflation unexpectedly remaining flat in June was good news for savers who had been expecting the rate to rise...

Why you shouldn’t buy travel currency in the UK with your credit card

If you’re heading abroad this summer, exchanging money in the UK ahead of your travels is a sensible idea. But...

Online pension dashboard could be scrapped

Plans to introduce an online hub which would allow savers to view all their pension savings, including their s...

Ryanair jetting towards US flights for £10

Ryanair is on course to achieve its long-held ambition of offering transatlantic flights to the US – and the...

Investing in car parks: a good vehicle for income seekers?

As the search for income continues, many investors are turning to alternatives, with car parks becoming increa...

A quick guide to guarantor loans – in association with Guarantor Loan Comparison

Considering a guarantor loan or becoming a guarantor yourself? Read our essential guide...

Results round-up: Companies to watch this week

Mulberry and more will face the music this week.

Product launches of the week

Select Property Group, Schroders, Leeds Building Society and more have exciting news this week.

YourMoney.com Awards 2018

Now in their 21st year, our awards recognise the companies offering the best products and services to consumers

Money Tips of the Week

Read previous post:
2206018-rainy-shopping
Frugal Brits save £14bn on basics

Brits are increasingly seeking out new ways to save an average of £346 each in the past year by hunting...

Close