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Households unnecessarily throw away £1.78bn in reparable technology

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22/08/2012
Misinformed Brits are wasting £1.78bn simply by unnecessarily throwing away technology that could easily be fixed.

According to a recent report by computer upgrade site crucial.com, households could save a substantial amount of money by simply upgrading their technological items, rather than replacing them entirely.

The survey of more than 2,000 Brits aged 18-70 revealed that more than half are looking to purchase a new computer this year.

For 41% of those looking for a new machine, frustrations with their current computer was rated as the primary reason for the considering the purchase.

These frustrations range from their computer running too slowly to it having memory-related issues which impact on performance.

Roddy McLean, marketing director of Crucial.com, said: “People are unaware of just how easy it is to save money simply by upgrading the memory in their poorly performing computers.

“As a nation we should have a better understanding of our home computers to ensure they perform at their best and last longer.”

A quarter of those who decide to buy a new machine also fail to pass on their old machines, choosing instead to throw them away.

The Brits surveyed agreed that they wish computers would last longer with two thirds saying they would put off the expense of buying a new computer if they could make their existing machine more powerful.

Diane McMillan, computer upgrade expert from Crucial.com, says the steps to getting a faster running computer are so easy it only takes three steps: “You might want to throw away your computer because it’s so frustrating but it’s as easy as opening it up, slipping in the memory chip and then closing it. There’s no deleting files or losing files and this process works with any age computer.”

McMillan goes on to say that even those who are very wary of changing their own memory capacity can and should do it, as it could mean the difference between a computer that works efficiently and one that lags and causes a lot of frustration.

Crucial.com offers this service with a moneyback guarantee on all their products. There is also a step by step guide that highlights the steps to take to put in the memory.

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