You are here: Home - Saving & Banking - News -

NS&I backed over ‘100% safe’ radio ad claim

Written by:
The Advertising Standards Authority (ASA) will not take action against National Savings & Investments (NS&I) over one of the Treasury-backed agency's radio advertisements, following a complaint from a listener.

The complainant challenged whether the claim “And NS&I has always guaranteed 100% security for your savings” was misleading and could be substantiated.

But the ASA did not uphold the complaint.

It was satisfied with NS&I’s explanation that, as the government had historically never defaulted on a loan payment, had always held its triple ‘A’ rating and that it continued to have tax raising powers, it was entitled to make the claim.

The ASA ruling reads: “We investigated the ad under BCAP Code rules 3.1 (Misleading advertising), 3.9 (Substantiation) and 3.10 (Qualification) but did not find it in breach.”

Tag Box




Financial fitness

There are 0 Comment(s)

If you wish to comment without signing in, click your cursor in the top box and tick the 'Sign in as a guest' box at the bottom.

Are you a first-time buyer looking for a mortgage?

Look no further, get the help you need by searching for your perfect mortgage

Which ISA is right for you? A round up of the six products available in 2017

From cash to innovative finance to lifetime, here's our guide to the ISA products available to savers this yea...

Guide to buy-to-let tax changes

In late 2015, former Chancellor George Osborne announced a range of  tax measures aimed at landlords, which t...

A guide to switching energy provider

All you need to know about switching from one energy supplier to another.

What will happen if rates change

How your finances will be impacted by a rise in interest rates.

Regular Savings Calculator

Small regular contributions can build up nicely over time.

Online Savings Calculator

Work out how your online savings can build over time.

Five fund tips for a 0.25% interest rate environment

With interest rates stuck at a record low 0.25% and expectations rates could fall to close to zero, here are ...

Protecting family wealth: 10 tips for cutting inheritance tax

Inheritance tax - sometimes known as 'death tax' - can cause even more heartache for bereaved families. But th...

Travel insurance: Five tips to ensure a successful claim

Ahead of your summer holiday, it’s important to make sure you have the right level of travel cover or you co...

Investing your money

Alliance Trust Plc gives you smart insight into how to invest your money

Money Tips of the Week

Read previous post:
UK GDP sees shock 0.7% contraction in Q2

The UK economy shrank by 0.7% in the second quarter of the year, a far worse contraction than economists had...