The peer-to-peer delivery service applies the ‘matching’ model of the Tinder dating app to logistics; consumers list items for dispatch, and deliverers vie for their custom. Theoretically, anyone can send any item anywhere in the world.

While offering UK residents a cost-effective and convenient alternative to courier services (senders set the price they wish to pay), the platform also offers rewards to the on-the-move. The service primarily capitalises on existing transport capacity, targeting consumers undertaking journeys ‘that are happening anyway’.

“Delivery costs and the logistics involved in co-ordinating them can be one of the expensive costs and we hope that Nimber can do its bit to remove some of these barriers,” said Ari Kestin, chief executive of Nimber.

“People across the country are set to save – and even make – money from our social delivery service. What’s more, we’re offering a more social and sustainable alternative to traditional delivery options, such as couriers.”