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Babies wearing more designer gear than mums

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13/06/2006

New mums are kitting their babies out in designer clothes at the expense of their own wardrobes, research from MINT has found.

The MINT research claims the “yummy mummy” phenomenon could be a thing of the past, with many mums now preferring to spend their money on their babies’ clothes rather than their own.

Two thirds of mums with kids under three say they spend more on their kids’ outfits than they do on their own, according to the research. And new mums now spend an average of £406 a year on their toddlers’ wardrobes.

Some 55% of mothers told MINT their child had the latest miniature trainers and 35% dressed their kids in designer clothes. This need to “look the part” meant that a quarter of young mums now spent more on their kids’ wardrobes and apparel than they did on nappies.

Jerry Toher, Managing Director of MINT said: “The financial pressures on modern mums are greater now than ever before without having to worry about budgeting for a baby’s wardrobe. As long as people look to manage their money sensibly, credit cards can be an effective way to control short-term expenditure.”

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