You are here: Home - Uncategorized -

Cider with rosy prospects the apple of drinkers’ eyes

0
Written by:
10/04/2007

Cider, a drink once popularly associated with down-and-outs and teenage drunks, has become big business as UK drinkers have discovered that it is a perfect summer drink with ice.

Sales of cider in the UK grew 23% in 2006 to 965 million pints, including that sold in shops, bars and pubs. Irish company C&C’s Magners brand led the way, backed up by a £25m TV and print advertising campaign.

Simon Russell of the National Association of Cider Makers said: “There has been a step change in the attitudes of consumers to cider drinking.

“Cider is no longer something that you buy in a two-litre plastic bottle. Nor is it something you would be embarrassed to put on the dinner table, offer to guests or take round to the boss’s house if he was having a barbeque.”

Sales of Magners increased by 225% in 2006, the first time it had been sold in England outside of London.

Marketing director of the brand, Maurice Breen, said: “We thought we would have some success, but it’s fair to say we were surprised at the rapid speed with which consumers in the UK adopted it and have made it so popular.

“We needed to give people permission to drink cider again – for them to make it part of their drinks repertoire, and it has shaken up the beer and cider market.”

 

Tagged:

Tag Box

Debt

Pension

Spending

Financial fitness

There are 0 Comment(s)

If you wish to comment without signing in, click your cursor in the top box and tick the 'Sign in as a guest' box at the bottom.

Are you a first-time buyer looking for a mortgage?

Look no further, get the help you need by searching for your perfect mortgage

Which ISA is right for you? A round up of the six products available in 2017

From cash to innovative finance to lifetime, here's our guide to the ISA products available to savers this yea...

Guide to buy-to-let tax changes

In late 2015, former Chancellor George Osborne announced a range of  tax measures aimed at landlords, which t...

A guide to switching energy provider

All you need to know about switching from one energy supplier to another.

What will happen if rates change

How your finances will be impacted by a rise in interest rates.

Regular Savings Calculator

Small regular contributions can build up nicely over time.

Online Savings Calculator

Work out how your online savings can build over time.

Five fund tips for a 0.25% interest rate environment

With interest rates stuck at a record low 0.25% and expectations rates could fall to close to zero, here are ...

Protecting family wealth: 10 tips for cutting inheritance tax

Inheritance tax - sometimes known as 'death tax' - can cause even more heartache for bereaved families. But th...

Travel insurance: Five tips to ensure a successful claim

Ahead of your summer holiday, it’s important to make sure you have the right level of travel cover or you co...

Investing your money

Alliance Trust Plc gives you smart insight into how to invest your money

Money Tips of the Week

Read previous post:
False ‘sickies’ cost the economy well over £1.6bn a year

Falsely-taken sick leave cost the UK economy £1.6bn last year, according to a report from the Confederation of British Industry...

Close