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Mirror, Mirror on the fall

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Daily Mirror publisher Trinity Mirror™ has reported a sharp fall in advertising revenues in the half year to the start of July and said it expected sales to be down 10.6% on a like-for-like basis.
The national titles did the worst, where income was down 12.1%, while regional titles saw a 9.7% fall. Recruitment advertising across TM local and regional titles fell by 21%, while car adverts were down 13%.
“These are not good figures and I think we are witnessing a sea change in the way advertisers want to get their message across,” said media analyst George Baker.
“The route to riches these days seems to be the information superhighway and more and more news titles will be focusing their efforts online as we go into the future.”


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