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Over-45s boost comparison site usage

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09/02/2007

Almost six in 10 over-45s regularly use price comparison sites to cut the costs of just about everything they buy.

The research by Birmingham Midshires revealed that a third of over-45s questioned said that using such sites was their primary reason for starting to use the internet.

Over the last five years, the number of money-saving websites has exploded with aggregator sites like moneysupermarket.com regularly advertising on TV.
Jason Robinson, director of savings operations at Birmingham Midshires, said: “Our research shows that the over-45s are clearly switched on in their ability to use the Internet for creating and managing wealth.
“As an online financial services provider, Birmingham Midshires has long seen an increasing number of mums and dads managing their finances online. The findings show that this age group are far removed from the computer illiterate and technophobe stereotype and could probably teach their children a lot about shopping around for the best deals in both products and services.”

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