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Spend it like Beckham

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16/05/2006

The World Cup could cause a spending spree in the UK as England pursue glory again in Germany 40 years after the team last triumphed at Wembley.

The Centre for Economics and Business Research reckons Britons could inject an extra £1.25bn into the economy, especially if England does well in the tournament.

“I’m not sure how much of this would be spent in Scotland, where they seem remarkably sour about the whole thing,” said City analyst Colin Perry.

“But a good run in this competition for England always bucks up spending and that has to be a positive thing for a lot of people.”

Off-licences and pubs are set to cash in on legions of thirsty fans, with sales projected to rise by £285m, 1% of annual drinks industry revenue.
There is also optimism in the electronics sector, where demand for flat-screen televisions, for example, is at an all-time high in some places. “It’s a case of ‘come on England’, both in terms of on the pitch and in the shops,” concluded Perry.

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