In a revamp of its Vantage platform, the firm is also waiving a number of other fees, including probate charges, corporate action charges and the fee for transferring between accounts on the platform.

“All improvements make our clients better off – either financially, through access to a better service or both,” said CEO Ian Gorham.

“Many improvements have been made in response to client suggestions.

“The varied nature of the requests we receive means we cannot accommodate them all, however we do care greatly about all our clients, and listen carefully to their feedback, identify the most popular requests and invest heavily to incorporate them into the Vantage Service where possible.”

Recently, the firm introduced a number of other initiatives, including online corporate bond dealing and new options to pay fees, including out of capital and from non-tax wrapped assets.