
It is time to raise a toast to the firms excelling in customer experience through creative products across the investment sector, whether it is for first-time investors or pensioners getting the best value on their retirement pot.
While the spotlight of the YourMoney.com Investment Awards 2025 falls on the successes financial providers have had in the year, without our readers, the event would not be possible.
This has been the case for 27 years and is due to our unique voting process.
At first, nominations are sent in by hopeful firms who believe they deserve to be lauded as the best in their field.
Once the entries – which were in their hundreds – have been received, products and providers are shortlisted by product and price, before being whittled down to a top five in each category.

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Then the fate of competing investment platforms, portfolio managers and pension providers is in the hands of YourMoney.com readers.
There is no involvement or influence from sponsors, friends in the sector or any other means, which can often dictate who takes home these kinds of accolades in all sorts of industries.
Instead, a panel of readers then decide who is ultimately the number one for each of our 15 awards.
As well as giving a voice to our readers, another standout feature of our awards is its longevity. This year, the annual recognition of leading investment firms will be the fourth time it has worked in conjunction with the YourMoney Personal Finance Awards, which will celebrate its 27th edition.
Achieving that longevity and trust from peers requires adaptation and an awareness of the changes going on in the investment world. That’s why the awards are the longest-running in the finance industry.
In keeping with those values, there are three more chances for businesses to be acknowledged for their achievements.
They are:
- Best ESG Investment Platform
- Best Innovation in Investment Platforms
- Best Mobile Investment Platform
So, whether your firm was shortlisted or voted best in class, everyone at YourMoney.com congratulates you for giving customers the best chance to make the most from their investments, particularly during these ever-unpredictable times in markets in both the UK and overseas.
We look forward to seeing the winners at the award ceremony in London on 14 March 2025.
YourMoney Investment Awards’ class of 2025
Best Share Dealing Platform – Lloyds Bank
Best Pension Platform – Small Portfolio – Wealthify
Best Pension Platform – Medium Portfolio – Interactive Investor
Best Pension Platform – Large Portfolio – Charles Stanley Direct
Best Investment ISA – Small Portfolio – Virgin Money
Best Investment ISA – Medium Portfolio – Moneyfarm
Best Investment ISA – Large Portfolio – Aviva Wealth
Best Junior Investment ISA – Interactive Investor
Best Lifetime Investment ISA – Hargreaves Lansdown
Best ESG Investment Platform – Simply EQ
Best Mobile Investment Platform – Moneyfarm
Best Innovation in Investment Platforms – Moneybox
Best Investment Platform for Beginners – Hargreaves Lansdown
Best Investment Platform for User Experience – Nutmeg
Best Overall Investment Platform – Aviva Wealth