Mastercard users can collect loyalty points on environmentally-friendly spends
The ‘Ice’ loyalty scheme has partnered with almost 2,000 groups including pub group Mitchells & Butlers, activity provider Go Ape, and travel groups TUI and FirstChoice. The scheme sits on top of any existing rewards programme on the card and focuses exclusively on environmentally-conscious retailers.
Customers with a Mastercard credit card can spend and collect points at all UK participating retailers. Offers vary per retailer but you can collect between one and seven ‘ice’ points for every £1 spent. Once converted, one ‘ice’ point is worth 1p or 2p which can then be spent at any partner retailer you choose.
The points are collected automatically once customers have registered their Mastercard with Ice. There are no spend limitations and the customer will be eligible for any offers with all future retailers that partner with Ice.
The programme has been devised by Jude Thorne, who previously led AirMiles. She said: “We want to position Ice as a breath of fresh air in a crowded and confusing market. We’ve made it simple for our users to sign-up their Mastercard credit card and earn and spend points wherever and whenever they like.”
All retailers are assessed by an Ice Chartered Environmentalist who selects those with environmentally conscious business models, which means customers get rewarded for choosing retailers that are committed to acting sustainably.
Following its test-launch in 2011, Ice already has over 180,000 customers in the UK.