Short-term credit users to receive digital debt advice
With four out of five adults now owning a smartphone, traditional communication methods used by creditors and debt advice service are being challenged.
As such free debt advice service PayPlan, working closely with short-term lender MYJAR, is trialling the use of text messages and web pages with content that has been written to better communicate with customers. This includes a ‘diagnose your debt’ tool to encourage borrowers to seek free debt advice sooner.
The trial will use different digital contact options to engage with customers in a way they prefer, and explore the use of different messages to understand how to best encourage people to get in touch.
Peter Munro, partnerships director at PayPlan, said: “We have always worked well with creditors using traditional contact channels and now hope to become the debt advice partner of choice for any creditors wishing to engage their customers digitally.
“The easier and quicker we can make accessing free debt advice, the better engagement we will achieve, enabling the prevention of problems before a crisis point is hit.”
Stuart Sykes, customer operations director at MYJAR, added: “In order to help those in financial difficulty, we are passionate about supporting organisations like PayPlan, who do such great work in giving free debt advice and debt management plans to those in financial distress. By trialling new methods of communication, we’re able to ensure that customers can reach us in ways that meet their modern needs.”