You are here: Home - Household Bills - News -

Aldi pledges to offer lowest supermarket prices in 2022

Written by: Emma Lunn
The budget supermarket reported that it had its “best ever Christmas” with market-leading sales growth during December.

Aldi said that as household bills and living costs rise, the supermarket was committed to offering shoppers the lowest grocery prices throughout 2022.

Aldi put its successful Christmas down to the return of Kevin the Carrot in its Christmas TV advert. It says the ad helped Aldi attract more than half a million new customers from more expensive “big four” supermarkets and propelled it to its best ever festive sales results.

Sales in December rose +0.4% compared to the previous year, when grocery spending was higher than usual due to the national lockdown and temporary closure of bars and restaurants. Aldi was the only major supermarket to grow sales in December according to Kantar,and its sales were also up 8.1% on 2019.

Giles Hurley, CEO of Aldi UK, said: “Kevin the Carrot reminded Britain last year that you do not need to be extravagant to be kind, just as you do not need to spend a lot to indulge your family with a little luxury at Christmas.

“As the UK’s fastest growing supermarket in 2021, our premium Specially Selected range notched up its highest ever sales. We saw strong demand for our award-winning beers, wines and spirits. Stand out popular products included our Specially Selected Exquisite Chesham Bronze Turkey as well as our English Sparkling Wine.

“As we look ahead, the top priority for most families this year will be managing their household budgets in the face of rising living costs. As the cheapest supermarket in Britain, Aldi will always offer the lowest prices for groceries, no matter what, and continue to support our British farmers and producers.”

Aldi’s Christmas ad was deemed the year’s most effective by Kantar’s annual consumer survey. The advert, which saw Kevin the Carrot join forces with ‘Marcus Radishford’ and highlight Aldi’s support for the footballer Marcus Rashford’s campaign against child food poverty.

Last year, Aldi announced plans to create 2,000 jobs in 2022 and invest a record £1.3bn over two years, opening 100 new stores as well as distribution centres, and refreshing existing stores.

From next month, all store workers will be paid a minimum of £10.10 an hour nationally, or £11.55 for those inside the M25.

There are 0 Comment(s)

If you wish to comment without signing in, click your cursor in the top box and tick the 'Sign in as a guest' box at the bottom.

Unfamiliar banks woo savers with top rates…is your money safe?

If you’ve been keeping an eye on the savings best buy tables, you’ll have noticed some unfamiliar names lu...

What the base rate rise means for you

The Bank of England has raised the base rate by 0.25% to 0.5% – following on from the increase from 0.1% to ...

How to get help with your energy bills

The rise in the energy price cap from April will mean millions of households will pay hundreds of pounds a yea...

What will happen if rates change

How your finances will be impacted by a rise in interest rates.

Regular Savings Calculator

Small regular contributions can build up nicely over time.

Online Savings Calculator

Work out how your online savings can build over time.

Having a baby and your finances: seven top tips

We’re guessing the Duchess of Cambridge won’t be fretting about maternity pay or whether she’ll still be...

Protecting family wealth: 10 tips for cutting inheritance tax

Inheritance tax - sometimes known as 'death tax' - can cause even more heartache for bereaved families. But th...

Travel insurance: Five tips to ensure a successful claim

Ahead of your summer holiday, it’s important to make sure you have the right level of travel cover or you co...

Money Tips of the Week