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Amazon slashes prices on grocery products

Emma Lunn
Written By:
Emma Lunn

Amazon has launched a ‘Price Cut’ promotion across its physical Amazon Fresh stores.

The retailer has dropped the prices of more than 200 products across its 19 stores to help customers save on their home essentials during the ongoing cost of living crisis.

The Price Cut promotion offers reductions of up to 20% on everyday essentials.

Six medium free range eggs are now 88p, 500g of Happy Belly Penne is 40p, while 500g of green seedless grapes costs £1.57.

There are also reductions on big brand products including a 800g loaf of Hovis for £1, 80 bags of Yorkshire Tea for £1.60, and 250g of Uncle Ben’s Rice for 88p.

Own brand ‘by Amazon’ products are also reduced across all categories. ‘Dine in for Two’ meals now cost £5 and lunch time meal deals £3.50.

Amazon started opening Amazon Fresh stores in March 2021. There are currently 19 Fresh locations in the UK, all of which are located in London except for one store in Sevenoaks, Kent.

Just walk out technology

The stores use “Just Walk Out Technology”. Customers need the Amazon app and to scan a QR code to enter the store. The technology then automatically detects when products are taken from or returned to the shelves and keeps track of them in a virtual basket. Customers simply walk out of the store with their shopping and Amazon will charge their account and email a receipt.

The Amazon Fresh price cuts come just two weeks after Amazon increased the cost of monthly Amazon Prime membership from £7.99 to £8.99.