You are here: Home - Household Bills - News -

Email fears mean millions miss out on broadband savings

0
Written by: Emma Lunn
08/10/2021
More than two million households are not switching their broadband supplier due to fears over losing an email address provided by their current provider.

According to Uswitch, these broadband customers are wasting up to £121 a year by not switching to the cheapest deal.

The price comparison site found that almost half (46%) of people with an email address from their broadband provider have had it for more than 10 years, and two-fifths say they haven’t got a new deal since signing up.

One in 10 people told Uswitch they had been put off changing suppliers in case they lost their email address. A third of over-65s feared they would lose contact with family or friends if they moved away from their broadband provider email.

Nearly a quarter (23%) of broadband customers – almost 13 million people – currently use an email address provided by their broadband supplier, with BT accounts the most popular.

The perceived hassle of changing email accounts means many people stay with their broadband company to keep their address. Uswitch found that consumers with a broadband provider email account have had it for almost eight years on average, and almost half (46%) of these people have had it for more than 10 years.

Staying with the same provider means that consumers miss out on better deals with other suppliers. Two-fifths of those with a provider email address haven’t even taken out a new deal with their supplier since signing up, meaning they could be paying £121 a year more than they should be.

Three in 10 (30%) people with a broadband email would not change their address as they believe they will miss important information or messages. One in 10 said that they have been put off switching suppliers in the past in case it meant losing access to their email.

Catherine Hiley, broadband expert at Uswitch, said: “Signing up for a broadband package with one of the larger providers usually comes with an email address. But this innocuous freebie can sometimes end up costing loyal customers more in the long run.

“Some providers will let you keep your email address, but the cost of this means that you’re usually better off setting up a free account elsewhere and transferring your important data. You might also want to set up an auto-responder for your old email address that lets friends and family know that their message has been forwarded to a new address.

“While Sky allows you to hold onto your email address indefinitely, BT charges you £5 a month to access your account. Virgin Media is the strictest, and gives you only 90 days after you switch to move to a new email.”

There are 0 Comment(s)

If you wish to comment without signing in, click your cursor in the top box and tick the 'Sign in as a guest' box at the bottom.

Seven ways to get help with energy bills this winter

We knew today’s announcement was going to be painful, but it’s still a shock to the system. When this kick...

Flight cancelled or delayed? Your rights explained

With no sign of the problems in UK aviation easing over the peak summer period, many will worry whether holida...

Rail strikes: Your travel and refund rights

Thousands of railway workers will strike across three days this week, grinding much of the transport system to...

What will happen if rates change

How your finances will be impacted by a rise in interest rates.

Regular Savings Calculator

Small regular contributions can build up nicely over time.

Online Savings Calculator

Work out how your online savings can build over time.

DIY investors: 10 common mistakes to avoid

For those without the help and experience of an adviser, here are 10 common DIY investor mistakes to avoid.

Mortgage down-valuations: Tips to avoid pulling out of a house sale

Down-valuations are on the rise. So, what does it mean for home buyers, and what can you do?

Five tips for surviving a bear market mauling

The S&P 500 has slipped into bear market territory and for UK investors, the FTSE 250 is also on the edge. Her...

Money Tips of the Week