You are here: Home - Household Bills - News -

Gambling syndicate ad offering ‘money back guarantee’ banned

0
Written by: Emma Lunn
12/05/2021
It was the third time the man behind the gambling syndicate, Paul Coleman, had faced action by the Advertising Standards Authority (ASA).

The website private-syndicate.co.uk, featured the headline claims “Welcome to VIP inner circle” followed by a link to “join here”, “enter the world of professional betting…” and “and totally tax-free cash!”

Further text on the website claimed the site offered “a genuine way to make you easy tax-free money” and suggested that an unstable economy means it was “a good time for you to join”.

The website claimed people could make a regular income from the VIP Inner Circle Syndicate and that there was a “100% lifetime money back guarantee” in place.

A customer who had been using the VIP service for four months complained to the ASA that the text was ‘misleading’ after he asked for a refund but failed to receive one from Coleman.

In response, the ASA challenged both the accuracy of the claim and whether the ad was socially irresponsible because it suggested that gambling was an alternative to employment and a way to achieve financial security.

Responding to the regulator, Coleman said he had thought that the complainant had received their refund and that he had “always promptly refunded clients who had requested refunds”.

He claimed to have “satisfied clients” using his service who had been with him “for many years and had no complaints.”

Coleman agreed to remove the guarantee claims from his website, but failed to provide a substantive response to the ASA’s challenge that the ad was socially irresponsible.

The ASA ruled that the ad should no longer appear on the website in its current form.

A statement from the regulator said: “The CAP code stated that marketing communications must not use the word ‘guarantee’ in a way that could cause confusion about a consumer’s rights and that marketers must promptly refund consumers who made valid claims under an advertised money-back guarantee.

“We considered that consumers would understand the claims ‘100% Lifetime Money-Back Guarantee’ and ‘you will see for yourself how using the VIP Inner Circle Service you can make excellent profits now and in the future or..I will give you your money back Guaranteed for Life!’ to mean that they were guaranteed a full refund in the event that they did not make any profit from the gambling syndicate.”

The ASA also stated that the CAP code states that advertisers must not suggest that gambling can be a solution to financial concerns, an alternative to employment or a way to achieve financial security.

Coleman has faced action by the ASA twice before, most recently in June 2020 in relation to makelifeincome.com which promoted gambling systems and claimed to exploit weaknesses in online casinos. The previous complaint was in 2015 and was in relation to a direct mailing promoting a gambling system.

There are 0 Comment(s)

If you wish to comment without signing in, click your cursor in the top box and tick the 'Sign in as a guest' box at the bottom.

Unfamiliar banks woo savers with top rates…is your money safe?

If you’ve been keeping an eye on the savings best buy tables, you’ll have noticed some unfamiliar names lu...

What the base rate rise means for you

The Bank of England has raised the base rate by 0.25% to 0.5% – following on from the increase from 0.1% to ...

How to get help with your energy bills

The rise in the energy price cap from April will mean millions of households will pay hundreds of pounds a yea...

What will happen if rates change

How your finances will be impacted by a rise in interest rates.

Regular Savings Calculator

Small regular contributions can build up nicely over time.

Online Savings Calculator

Work out how your online savings can build over time.

Having a baby and your finances: seven top tips

We’re guessing the Duchess of Cambridge won’t be fretting about maternity pay or whether she’ll still be...

Protecting family wealth: 10 tips for cutting inheritance tax

Inheritance tax - sometimes known as 'death tax' - can cause even more heartache for bereaved families. But th...

Travel insurance: Five tips to ensure a successful claim

Ahead of your summer holiday, it’s important to make sure you have the right level of travel cover or you co...

Money Tips of the Week