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Winter holiday prices slashed by ‘unprecedented’ amount – up to 56%

Written by: Paloma Kubiak
Prices to popular winter sun spots such as Miami, the Maldives and Morocco have plummeted, and some short-haul destination package prices are closer to deals last seen in 1995.

From now until the end of March 2018, Brits will be able to feast on a number of tempting winter sun holiday package deals with prices down by up to 56%.

Greater competition, a price war and falling demand from British holidaymakers has helped the prices (and you) head south.

Analysis from TravelSupermarket revealed there has been a 42% drop in demand to Miami this winter which has led to drop of up to 12% in price. A week is currently available from around £500 per person.

Fez in Morocco is up to 56% cheaper than a year earlier, with a week in a B&B standing at £117 per person.

A 10 day break to the Maldives is up to 48% cheaper with deals at £663 for a 10 day break as demand has dropped by a hefty 49%.

Elsewhere, demand to US destinations have fallen – Los Angeles by 36%, 34% in Florida, 33% to Las Vegas and 42% drop in demand to Miami. This has resulted in price cuts of up to 35%, according to the data. A week in Miami could now cost around £500 per person, 12% cheaper than last year while seven days in Florida is now 35% cheaper, costing £352 each.

In more exotic climes such as Barbados and Mauritius, the price comparison site found that holidays there are now 28% and 24% cheaper, helping them become more in reach for British holidaymakers.

A seven day holiday to Barbados comes in from £457 per person while a 10 day holiday to Mauritius will set you back by around £695.

Popular Brit sun spot Dubai is also seeing a fall in prices – a seven night holiday to both Abu Dhabi and Dubai are available for as little as £427 per person, a 10% saving from last winter.

Emma Coulthurst, travel expert for TravelSupermarket, said; “These price drops are unprecedented. Many emerging city and beach destinations around the world are realising the economic benefits of tourism on GDP growth and are reaping the benefits of their increasing tourism marketing spend.

“This means more established tourism hot spots are having to compete even harder for Brit custom, especially during the winter. There is so much choice now for where Brits choose to spend their holiday budget. Also, recent weather has created the inaccurate perception that some parts of the world, especially the Caribbean and parts of America, are out of bounds to travellers so the tourism industry in these locations is having to slash its prices in the hope of enticing people back.2

Coulthurst added that a saturated airline market also means ever-reducing prices as low cost airlines now increasingly make up the flight component of many packages.

“Furthermore, Brits are tightening their belts post Brexit and are reluctant to commit to a winter holiday unless the price is right. Plummeting demand means prices are spectacularly low,” she said.

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