Choosing your new car over the Internet could save you as much as £5,925 off the list price, research from insuresupermarket.com has found.

Insuresupermarket.com added that these savings could add up to as much as the cost of a second new car.

Richard Mason, director of insuresupermarket.com, said: “In fact, with the money saved on the list price of a car such as the Subaru Impreza WRZ, you would have enough money left to buy a second car such as a Fiat Punto, a Smart ForFour or a Chevrolet Matiz, all ideal as second cars for a family or as a first car for a young driver.

He adds: “Consumers are getting savvier about shopping around for many things, such as financial products, groceries and holidays, but when it comes to buying a new car, many people are still paying way over the odds as they default to their local dealer. And while we’re used to haggling over the price of a second-hand vehicle, it seems we’re not quite as clued-up on how to save money when purchasing a brand new car.”