In yet another move to challenge rivals such as Hargreaves Lansdown on price, the platform is now offering a series of free services and price cuts for users with certain-sized investments.

For users with £150,000 or more, the platform will offer a free capital gains tax (CGT) report, while it has also lowered the annual platform charge from 0.15% to 0.05% for those with more than £2m on the platform.

The platform has been trying to attract money from competitors by offering a six month fee-free deal to those who transfer over £500,000 to the platform, and it has also lowered this threshold to £200,000 as part of the platform’s latest pricing overhaul.

Alongside the latest changes to its fees, CS Direct has also launched a client charter, an eight point list of commitments it is making to its users.

The charter includes CS Direct’s commitment to use clean share classes, and aggregate all of a client’s investments regardless of what wrapper they are in, in order to get them the lowest price – a facility not available from peers such as Hargreaves Lansdown.

Ben Yearsley, head of investment research at Charles Stanley, added the platform had also revamped some of its technology, and said more savings from the loyalty programme will be released later this year.

“We have launched our loyalty programme and will be adding to that constantly, while we have also re-engineered “All My Plans” – the service which consolidates a client’s holdings, including anything held off platform – into “All My Investments”.

“It allows clients to see their true financial position clearly, and we have made a number of enhancements to it.”