Gin subscription business launches Gin Bond
The bond aims to raise £2m, and will pay 8 per cent interest a year in cash or 12 per cent in gin boxes.
Bondholders also have the option to become Craft Gin Club Black Card holders and receive exclusive offers and tasting invites from the club.
Since its launch in 2015, Craft Gin Club’s subscriber base has grown into a community of more than 60,000 members, and it has sent out more than 800,000 gin boxes. The club won investment from entrepreneur Sarah Willingham on Dragons’ Den in 2016 and she now works closely with the company as a member of its board.
The Craft Gin Club will be offering the Gin Bond on a first-come, first-served basis. Existing Craft Gin Club members will be given priority until 5pm on 13 November.
Three different options
Investors can choose between three different options for the Gin Bond, investing in either the Cash Bond, the Gin Box Bond, or a combination of the two.
The Cash Bond is a four-year initial term bond offering a gross interest rate of 8 per cent a year in cash, with a minimum investment of £500.
Alternatively, investors can choose the Gin Box Bond. This offers a 12 per cent gross interest rate per year in the form of the Craft Gin Club annual membership for the lifetime of the bond.
Members can invest £5,000 for a monthly membership, £2,500 for a bi-monthly membership, or £1,666 for a quarterly membership. Craft Gin Club boxes include a full-sized bottle of craft gin, tailored mixers, cocktail garnishes, snacks and a magazine.
Those investing more than £10,000 will also receive a Craft Gin Club Black Card which offers a range of benefits. These include a gin concierge service, exclusive limited edition bottles of craft gin, and invites to gin tastings and events.
Gin Bonds will be held for an initial period of four years, with the option for bondholders to extend this four-year term by successive one-year periods.
A growing business
Since launching in 2015, Craft Gin Club has experienced steady growth, with an average annual sales growth of 228 per cent and an annual turnover of £10.1m in 2018/19 (up to year ended 31 January 2019). The gin industry itself is booming, with gin accounting for one in every five bottles of spirits sold in the UK last year.
Jon Hulme, co-founder and managing director of Craft Gin Club, said: “We aim to use the proceeds of the Gin Bond to grow our business, improving club perks and enhancing member benefits, adding even more great value to our boxes, while also working to support small businesses across the UK and further afield.
“Since 2015 we have been on a thrilling journey with our members, using our passion for great gin and great food to work with some amazing businesses in the UK and abroad. Our goal today remains the same – offering our members the best possible experiences, including some which money can’t buy, and this mini-bond is designed to help us do so.”
Investors should understand that there is no guarantee retails bonds will perform as predicted. Retails bonds are not protected by the Financial Services Compensation Scheme (FSCS).