Buy To Let
Winners and losers in the game of London house prices

Almost 80 years after being made famous by a board game, the highest and lowest average house prices of London’s most iconic postcodes remain occupied by Mayfair and Old Kent Road.
However, there has also been a lot of movement for properties in the areas in the middle.
In 1936, the average value of a London house on a Monopoly board stood at £208, with players of the game purchasing Mayfair properties at £400 and those on Old Kent Road priced at just £60.
Fast forward 77 years, with the property market in the capital remaining seemingly resistant to the shifts in house prices experienced in the rest of the UK, the average house price in these famous London streets now stands at £788,106.
While there has been no change in the cheapest two areas, or the five most expensive, based on today’s average house prices every other colour category would see at least one change on a modern Monopoly board, see table below.
Craig McKinlay, mortgage director at Halifax, said: “Whilst drawing a comparison between the values placed on these areas in a board game and the actual average house prices provides a light-hearted look at the London property market, it does present a realistic picture of the capital’s most popular postcodes.

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“Many of the areas that have seen hypothetical increases from their board game positions are those which we have seen grow in popularity in recent years. Angel Islington is an example of this, surpassing its ‘blue’ peers of Pentonville and Euston Road, by establishing itself as one of the capital’s most cosmopolitan areas.
“The London property market remains one of the most diverse in the UK, with property prices that reflect this. Attracting buyers from both the UK and overseas and commanding premium prices seldom seen elsewhere, the most sought after streets of the capital remain those with excellent schools, upmarket shops and easy access to the City and other business centres.”
How did your area do over the last few decades?
Area /Street Name | Monopoly Value | Average house price (5 years to December 2012) |
Change in area/new colour on board |
Old Kent Road | £60 | £192,714 | |
Whitechapel Road | £60 | £295,081 | |
Angel Islington | £100 | £610,382 | +5 |
Euston Road | £100 | £405,600 | |
Pentonville Road | £120 | £544,116 | |
Pall Mall | £140 | £497,519 | +1 |
Whitehall | £140 | £1,172,778 | +10 |
Northumberland Ave | £160 | £757,882 | +5 |
Bow Street | £180 | £717,771 | |
Marlborough Street | £180 | £1,078,352 | +6 |
Vine Street | £200 | £399,818 | -8 |
Strand | £220 | £717,771 | -2 |
Fleet Street | £220 | £491,902 | -7 |
Trafalgar Square | £240 | £717,771 | -3 |
Leicester Square | £260 | £785,909 | -1 |
Coventry Street | £260 | £785,909 | -1 |
Piccadilly Street | £280 | £739,750 | -5 |
Regent Street | £300 | £1,244,476 | |
Oxford Street | £300 | £1,093,960 | |
Bond Street | £320 | £1,235,485 | |
Park Lane | £350 | £1,426,689 | |
Mayfair | £400 | £1,426,689 |
source:halifax