This figure is four times the £30,000 advisers think is required to make advice worthwhile, the study by Aegon found.

It said only 6% of the adult population agrees with the adviser community that a savings or pensions pot of £30,000 is worth paying for advice on.

The research also found there is little correlation between how much people are willing to pay for advice and the value of their assets.

It said people with £50,000 to invest are willing to pay, on average, £191 for advice.  However, people with a pot of £250,000 are willing to pay £314, just £123 more, despite the pot being five times bigger.

The research comes as the government and Financial Conduct Authority (FCA) are consulting on how to extend financial advice to a broader audience as part of the Financial Advice Market Review.

It also revealed a difference of opinion on the main benefit of taking advice. Two fifths (42%) of consumers believe that the potential to grow their investments is the biggest advantage, followed by peace of mind that they’ve been advised by an expert (34%), while over a quarter (28%) felt the main benefit of taking advice was the feeling that they had made the best decision for their circumstances

However, it is peace of mind that advisers see as the main benefit for consumers, both in the knowledge that consumers have been advised by an expert (63%) and also the consumers’ right to complain to the Financial Ombudsman Service if they are unhappy (42%).

Duncan Jarrett, managing director of Aegon UK said: “There is a significant gap between what consumers believe they need to have saved before they seek advice, and the amount advisers believe is required to make advice worthwhile. The government’s consultation on methods of extending advice needs to look at ways of reframing consumer thinking.

“Take a household example, as a car gets older many people opt for an annual service which can spot potential problems early. While it involves a regular cost, it could pay you back many times over if it prevents a major expense at a later date.

“The same is true of advice, when people understand that the cost is potentially securing them a much more comfortable retirement or removing a major worry, then the value becomes apparent.”

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