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Four in five households do not invest in the stockmarket

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16/11/2007

A survey by Riley, the individually insured investment from Royal London, has found that people are put off stockmarket investments through lack of knowledge or fear of falls in investment markets, with the majority preferring bank or building society savings or property investments.
The research, conducted by YouGov on behalf of Riley, asked over 2,000 households a range of questions about their finances. When asked where they saved most of their money, 61% stated bank or building society accounts while 7% said it was in property.

In contrast only 3% put most of their money in the stockmarket, while just 20% said they had any investment at all in stocks and shares. Even when asked what they would do with a £100,000 windfall, only 4% would invest it in the stockmarket, while 39% would invest in property and 36% would put it in the bank.

Roger Edwards, head of marketing development, said: “Recent stockmarket volatility, coupled with longer memories of the crash 20 years ago, have put people off investing in the stockmarket, yet research shows that medium to longer term investments in stocks and shares offers most potential for capital growth. IFAs have an extremely important role to play in encouraging people to invest for the longer-term in stocks and shares.”

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