You are here: Home - Uncategorized -

Babies wearing more designer gear than mums

Written by:

New mums are kitting their babies out in designer clothes at the expense of their own wardrobes, research from MINT has found.

The MINT research claims the “yummy mummy” phenomenon could be a thing of the past, with many mums now preferring to spend their money on their babies’ clothes rather than their own.

Two thirds of mums with kids under three say they spend more on their kids’ outfits than they do on their own, according to the research. And new mums now spend an average of £406 a year on their toddlers’ wardrobes.

Some 55% of mothers told MINT their child had the latest miniature trainers and 35% dressed their kids in designer clothes. This need to “look the part” meant that a quarter of young mums now spent more on their kids’ wardrobes and apparel than they did on nappies.

Jerry Toher, Managing Director of MINT said: “The financial pressures on modern mums are greater now than ever before without having to worry about budgeting for a baby’s wardrobe. As long as people look to manage their money sensibly, credit cards can be an effective way to control short-term expenditure.”

Related Posts


Tag Box

There are 0 Comment(s)

If you wish to comment without signing in, click your cursor in the top box and tick the 'Sign in as a guest' box at the bottom.

Five ways to get on the property ladder without the Bank of Mum and Dad

A report suggests the Bank of Mum and Dad is running low on funds. Fortunately, there are other options for st...

The essential Your Money guide to the April 2018 tax changes

As we head into the 2018/19 tax year, a number of key changes take place to existing policies while some new i...

A guide to switching energy provider

All you need to know about switching from one energy supplier to another.

What will happen if rates change

How your finances will be impacted by a rise in interest rates.

Regular Savings Calculator

Small regular contributions can build up nicely over time.

Online Savings Calculator

Work out how your online savings can build over time.

Having a baby and your finances: seven top tips

We’re guessing the Duchess of Cambridge won’t be fretting about maternity pay or whether she’ll still be...

Protecting family wealth: 10 tips for cutting inheritance tax

Inheritance tax - sometimes known as 'death tax' - can cause even more heartache for bereaved families. But th...

Travel insurance: Five tips to ensure a successful claim

Ahead of your summer holiday, it’s important to make sure you have the right level of travel cover or you co...

Money Tips of the Week

Read previous post:
Renting sometimes cheaper than buying

The cost of owning a property over a 25-year period is higher than renting in some areas of the country,...