You are here: Home - Uncategorized -

Cider with rosy prospects the apple of drinkers’ eyes

Written by:

Cider, a drink once popularly associated with down-and-outs and teenage drunks, has become big business as UK drinkers have discovered that it is a perfect summer drink with ice.

Sales of cider in the UK grew 23% in 2006 to 965 million pints, including that sold in shops, bars and pubs. Irish company C&C’s Magners brand led the way, backed up by a £25m TV and print advertising campaign.

Simon Russell of the National Association of Cider Makers said: “There has been a step change in the attitudes of consumers to cider drinking.

“Cider is no longer something that you buy in a two-litre plastic bottle. Nor is it something you would be embarrassed to put on the dinner table, offer to guests or take round to the boss’s house if he was having a barbeque.”

Sales of Magners increased by 225% in 2006, the first time it had been sold in England outside of London.

Marketing director of the brand, Maurice Breen, said: “We thought we would have some success, but it’s fair to say we were surprised at the rapid speed with which consumers in the UK adopted it and have made it so popular.

“We needed to give people permission to drink cider again – for them to make it part of their drinks repertoire, and it has shaken up the beer and cider market.”


Related Posts


Tag Box




Financial fitness

There are 0 Comment(s)

If you wish to comment without signing in, click your cursor in the top box and tick the 'Sign in as a guest' box at the bottom.

Are you a first-time buyer looking for a mortgage?

Look no further, get the help you need by searching for your perfect mortgage

Five ways to get on the property ladder without the Bank of Mum and Dad

A report suggests the Bank of Mum and Dad is running low on funds. Fortunately, there are other options for st...

The essential Your Money guide to the April 2018 tax changes

As we head into the 2018/19 tax year, a number of key changes take place to existing policies while some new i...

A guide to switching energy provider

All you need to know about switching from one energy supplier to another.

What will happen if rates change

How your finances will be impacted by a rise in interest rates.

Regular Savings Calculator

Small regular contributions can build up nicely over time.

Online Savings Calculator

Work out how your online savings can build over time.

Having a baby and your finances: seven top tips

We’re guessing the Duchess of Cambridge won’t be fretting about maternity pay or whether she’ll still be...

Protecting family wealth: 10 tips for cutting inheritance tax

Inheritance tax - sometimes known as 'death tax' - can cause even more heartache for bereaved families. But th...

Travel insurance: Five tips to ensure a successful claim

Ahead of your summer holiday, it’s important to make sure you have the right level of travel cover or you co... Awards 2018

Now in their 21st year, our awards recognise the companies offering the best products and services to consumers

Money Tips of the Week

Read previous post:
False ‘sickies’ cost the economy well over £1.6bn a year

Falsely-taken sick leave cost the UK economy £1.6bn last year, according to a report from the Confederation of British Industry...