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Shopping by fingerprint

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A new system of ‘Pay and Touch’, which allows people to purchase goods by using fingerprint technology, is being trialled by three Co-op stores in Oxford.

‘Pay and Touch’ means that shoppers do not have to carry cards and remember Chip and Pin numbers, as a finger scan is linked directly to their bank so payment for goods can be taken directly from accounts.

“This is pretty cutting edge technology, although I’m not sure who will use it so soon after Chip and Pin was introduced,” said retail analyst Debbie Harrison.

“I’m sure there will be problems with it – like manual workers whose fingerprints can get worn down – but it still has potential in my view.”

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