Women love football more than their appearance
Women are spending more on following football teams than they are on beauty products, new research shows.
The research from Virgin Money surveyed 1,022 people and found that women spent £710m on match tickets alone, and they also spent £297m on club merchandise, such as replica shirts, scarves and programmes.
In total women spent £1.008bn on football games – £269m more than the £739m that they spent on beauty products and hair styling combined.
Virgin Money spokesman Scott Mowbray said: “Women love football just as much as men and they’re proving it with the amount they spend week in, week out.”