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Dad, the most overlooked family member at Christmas

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Dads are drawing the short straw when it comes to Christmas as they tend to be ‘overlooked' when it comes to buying presents.

According to a recent report, despite their ‘head of household’ status, over half of those surveyed think that dads will be overlooked when people get down to the shops.

The study suggests that this is simply because dads are difficult to buy for.

Despite nearly a quarter of us thinking that dads don’t care about what they get, that’s not necessarily the case: almost a third of the fathers surveyed find themselves disappointed by what presents they receive every year, with thoughtfulness ranking as highly when it comes to gifts.

The most common gift for a dad tends to be something for the household, such as computer that the whole family can use.

Over a quarter of those surveyed had had a computer of laptop bought for them over Christmas.

n most cases, 39% of men would prefer a short getaway or something thoughtful.

Roddy McLean, computer upgrade expert from, said: “If dad receives a new computer or television, it is likely that the rest of the family will benefit from it to a similar or greater extent than he will.

“Rather than replacing a slow-running computer this Christmas, families should consider upgrading their current one instead.

“The money saved could go towards buying dad a present that’s just for him.”

According to computer experts,, families considering giving their dad a new computer for Christmas this year might be able to simply upgrade the household computer, which could be the way to free up the necessary cash for dad’s dream getaway or a gift with the thought to keep disappointment at bay this year.


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