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Teenyboppers are publishing droppers

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Sales of magazines aimed at teenage girls and men have been hit hard by significant falls in their sales figures, according to the Audit Bureau of Circulations (ABC).

In the men’s leisure publishing market, FHM, Maxim and Loaded each recorded falls in circulation of over 25% each, while in the teenage girls’ bracket Bliss, Cosmo Girl and Sugar were all down on their previous year’s figures.

However, women’s weekly titles bucked this trend and were 2.6% up overall at 9.7 million copies a week. New titles Real People, First and Love It! added over 800,000 sales to the category in their first year of publication and were acclaimed in the industry as significant successes in an increasingly difficult market.

The hitherto immensely successful Take A Break fell back by 11% to just over a million copies sold per week, although the top three remain unchanged in their position in the league table. These are the three TV listings titles: What’s On TV (1,436,873), TV Choice (1,352, 090) and the Radio Times (1,066,886).

Of these three titles only TV Choice saw a sales increase –of 12% – compared to a 4% drop for What’s On TV and a 1% decrease for the Radio Times.


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