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10% of shoppers leave gift buying until Christmas Eve

Joanna Faith
Written By:
Joanna Faith

The festive shopping season may be in full swing, but 10% of shoppers will leave their gift buying until Christmas Eve, according to a survey.

Leaving the seasonal shopping until the last minute increases the risk of blowing the budget, says Equifax, which carried out the research.

Men (11%) were slightly more likely to be last minute shoppers than women (10%).

The over-55s are less organised than younger shoppers with 12% gift buying on Christmas Eve, compared to 8% of 18 to 24 year-olds.

Londoners and the Welsh are the most likely to hit the shops in a panic, while people in the Midlands and the East of England are most organised.

“Planning ahead is likely to ensure that you can bring Christmas in on budget,” says Lisa Hardstaff, Equifax credit information expert.

“There’s no use bagging a few bargains on Black Friday, only to blow the budget in a panic on Christmas Eve. Leaving gift buying to the last minute means there’s a temptation to spend more and put it all on credit card.”