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American Express and Vitality launch credit card that rewards you for being active

Written by: Emma Lunn
The credit card rewards cardholders for being active and pays up to 3 per cent cashback each month.

American Express and Vitality have partnered to launch a credit card that rewards Vitality members with cashback.

The Vitality American Express Credit Card is available to existing Vitality members with eligible policies. The amount of cashback available depends on how physically active cardholders are in any given month, and how much they spend.

American Express cashback

The card offers cardholders 0.5 per cent cashback on spending up to £5,000 a year, and 1 per cent cashback on spending over £5,000 per year, with no limit to the amount of cashback that can be earned. However, a minimum annual spend of £3,000 must be reached to earn cashback.

A cashback booster of up to 2 per cent per month is also available on the first £1,000 of purchases per month.

The cashback booster depends on:

  • The amount of physical activity the cardholder completes in any given month
  • The number of Vitality products held

Members will get up to a 1 per cent cashback boost where they have either an eligible health or life policy. If they hold both types of policy they will receive up to a 2 per cent cashback boost.

Vitality physical activity points

Physical activity is measured by Vitality physical activity points. To earn points, Vitality members track their activity on a compatible device, which then syncs with their Vitality app.

Members earn points for activities such as completing 7,000 steps in a day, visiting the gym or going for a run. The cashback booster level depends on the amount of physical activity members complete. The more activity they record, the more cashback they can earn.

The Vitality cashback booster rate is calculated each month, based on activity tracked two months prior and awarded annually based on calendar month spend.

Stacey Sterbenz, vice president of marketing at American Express, said: “We’re excited to launch this innovative new cashback credit card which rewards savvy, health conscious cardmembers for making positive changes to their wellbeing. Our partnership with Vitality is an important example of how we’re backing customers with rewards and benefits that enhance their lifestyles.”

Neville Koopowitz, CEO at Vitality, said: “Health and wellbeing sit at the very core of our business, and time and time again we have seen the power of incentives in driving positive behaviour change around physical activity and making people healthier.”

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