The new rewards programme provides personalised offers at brands across retail, hospitality and leisure. Brands already signed up to the scheme include Uber Eats, Costa and Holiday Inn Express.

Cashback can be redeemed towards a credit card balance, traded up for an e-voucher, or donated to a customer’s preferred charity.

The new benefit is available to all new and existing Barclaycard Visa credit cardholders. Customers can sign-up by registering on the new Barclaycard Cashback Rewards website.

José Carvalho, head of unsecured lending at Barclaycard, said:” Our spending data shows that consumers’ shopping habits are changing. Not only do we all want more flexibility about where we shop, but we are also looking for better value for money in the purchases we make.

“Knowing how important this is to our customers, we are delighted to announce the new Barclaycard Cashback Rewards with Visa, helping cardholders get more out of their everyday spending on their Barclaycard. We have designed the rewards programme to provide tailored offers based on where our customers like to shop and most often, while also ensuring signing up is as seamless as possible with easy access to the rewards.”

Cathy Dargue, client director at Visa, said: “We’re delighted to partner with Barclaycard for the new Barclaycard Cashback Rewards. Providing cardholders with the latest and best products has always been a crucial part of our longstanding partnership with Barclaycard, and the new programme will give cardholders access to better deals, and the opportunity to earn cashback – at a time when all of us are more conscious about how and where we spend.”