Social media data is worth less than financial data. But according to comparison site Money Guru, your entire personal identity can be bought online for less than £750. This ranges from usernames, passwords, email addresses and any personal details associated with your account such as phone numbers.

It searched the dark web to find the average cost of log-in details for travel, music, gaming email and mobile accounts.

Here are some examples of what it found:

• Reddit: £1.60
• Twitter and Gmail: £2.50
• Facebook: £3
• Uber: £4.90
• Netflix: £8.20
• eBay: £9.70
• Amazon Prime: £9.80
• Apple ID: £10.30
• Airbnb: £10.90
• T-Mobile: £15.10
• Debit card: £65.20, credit card: £92.60, online banking: £203.50 and PayPal £258.

In total, this is how much your personal data is worth:

• Finance (credit cards, debit cards, online marketing, PayPal) = £619.40
• Online shopping (Amazon prime, Groupon, eBay, Tesco) =  £30.30
• Travel (Airbnb, British Airways, Uber, Experian) = £26.40
• Entertainment (Apple ID, Netflix, Spotify, Tidal, Steam) = £27.90
• Social media (Facebook, Reddit, Instagram, Pinterest, Twitter) = £18.40
• Email and Communication (AOL, Gmail, Hotmail, T-Mobile) = £21.90

James MacDonald, head of digital at Money Guru, said: “Our research into personal data and how much it’s actually worth on the black market is shocking to say the least. For less than £750 criminals can access not only your bank details, but online shopping, social media and email information too. This just goes to show how vital it is to protect your data where possible to avoid facing costly consequences.”

Annual fraud against individuals in the UK is estimated by Experian to be worth £6.8bn. See YourMoney.com’s Card fraud soars: how to protect yourself for more information.