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One in 20 Brits will look for a Christmas Day bargain

Written by: Moa Aarenstrup

One in 20 Brits will take time off from Christmas festivities to try to snap up an online bargain in the holiday sales.

Figures from shows 16% of over 2,600 people surveyed will be online shopping on Christmas Day, with more than two fifths (43%) saying they will do so in secret, away from family and friends.

Some 30% of shoppers will be start the morning off with a bargain hunt, while 22% will be sneaking off straight after dinner.

A third (35%) of Brits will also be shopping on Christmas Eve, with more than half (53%) looking for discounted last-minute presents.

Two thirds (62%) of respondents will join the Boxing Day shopping crowds, and more than half (58%) say they have put off certain purchases for months in order to snap them up at a cheaper price.

Many will be bulk buying birthday presents (57%) and stocking up on cheap toiletries (37%), while 31% will be buying next year’s Christmas presents, while others will buy Christmas supplies, including wrapping paper (37%), stocking fillers (30%) and decorations (35%).

More than a quarter (28%) said they will not take part in the discount shopping as they will have spent most of their money on Christmas preparations.

Figures from 2014 show the early morning (8am) and late evening (10pm) were the most popular times to browse for online bargains. Shoppers spent more than £850,000 on the day, with Debenhams and Curry’s being the most popular retailers.

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