A recent report by uSwitch.com, revealed that traditional banks and credit card firms are letting customers down.

High street retailers like John Lewis, M&S, Co-op, Tesco and Sainsbury’s are coming up higher on customer satisfaction levels.

The survey of over 10,000 credit card customers shows a 31% gap between the best and worst credit card provider, with traditional brands including RBS, Barclaycard and MBNA failing to win any awards.

The John Lewis-Waitrose Partnership card won seven out of ten categories with an overall score of 66%.

As well as winning Best Credit Card, the newcomer, which rewards card usage with generous shopping vouchers, comes top in seven categories including Most Trusted, Best Communication and Best Value for Money.

Michael Ossei, personal finance expert at uSwitch.com, said: “Retailers have successfully redefined credit cards to meet the needs of today’s savvy shoppers.

“As well as providing credit if required, their cards are designed for everyday spending, with hefty rewards to loyal customers. Combined with great customer service and good value for money, it’s not surprising that retail brands are hitting the spot with their credit cards.

“On the other hand, customers of RBS, Lloyds TSB and Barclaycard are fed up with not getting anything back from their card and disillusioned by the poor reputation of the big banks. Poor customer service and uncompetitive interest rates do nothing to help the situation.

“It’s a telling reflection of the UK banking sector that consumers are willing to put their trust in brands that have no previous banking experience. It’s worth noting though that the big banks have been taking steps to attract today’s new savvy customer. Barclaycard continues to add to its credit card portfolio and launched a very competitive cashback card last year.

“Consumers around the UK are feeling the pinch after the December spending spree, but rather than burying their head in the sand as the bills tot up, they should act now to kick-start their 2013 money health check. Choosing the right credit card is a good first step and it’s clear that they may need to move away from the traditional providers to do so.”