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Aldi Christmas sales reach record £1bn

Joanna Faith
Written By:
Joanna Faith

Aldi enjoyed its best-ever Christmas in the UK, with sales in the four weeks to 24 December topping £1bn for the first time.

The discount supermarket said sales of beers, wine and spirits were the main drivers of its strong festive performance.

Sales of sparkling wine increased by more than 14% year-on-year, while total sales in the beers, wine and spirits category increased by 9.2%.

During the run up to Christmas, Aldi said it sold 55 million mince pies, 22 million pigs in blankets and more than 2 million Christmas puddings.

Giles Hurley, chief executive of Aldi UK, said: “More customers than ever before shopped with us this Christmas because they knew Aldi offered unbeatable value on premium products and the lowest prices on festive essentials.

“Although we saw strong growth across all key categories, sales of our premium Specially Selected range surpassed expectations, as customers snapped up these products for a fraction of the price they would have paid elsewhere.”

Aldi currently has 874 stores and its share of the UK grocery market currently stands at 8.0%, having increased by 0.4% during the last 12 months.