Monthly Prime membership will rise from £7.99 to £8.99, while the annual cost will increase from £79 to £95 from 15 September 2022 for new customers, or on the date of a member’s next renewal.

The email wrote: “We continue to focus on making Prime even more valuable for members.

“This is the first time we have changed the price of Prime in the UK since 2014.

“During this time we have significantly increased the number of products available with unlimited, fast Prime delivery, added and expanded ultra-fast fresh grocery delivery; and added more high quality digital entertainment including TV, movies, music, games and books.

“Prime Video in particular has increased the number of TV series and movies on offer, including Amazon Originals, as well as live sports coverage, such as the Premier League and Autumn Nations series.”

A spokesperson added: “With increased inflation and operating costs in the UK continuing to rise, we will change the price of Prime.”

Customers are urged to check their renewal date within their Amazon account as well as manage and cancel membership.

Amazon Prime is a popular choice for shoppers as it offers unlimited next day delivery on millions of items, access to thousands of movies and TV shows, and two million songs via Amazon Music. Members also get 30 minute early access to deals as well as unlimited reading on devices.

Reena Sewraz, Which? money expert, said: “Millions of us pay for subscription services each month, but the costs can quickly pile up, and the pressure of the cost-of-living crisis means many customers will be re-evaluating whether they can afford the added expense.

“However, there are many ways to save on a range of subscriptions. If you live with others and have multiple subscriptions for the same services, it’s worth sharing a subscription to cut the cost. Paying annually rather than monthly is often cheaper, and you could even rotate your monthly subscriptions, rather than paying for more than one similar service at a time.”

Subscription service Netflix recently increased basic and standard plans by £1 a month, while its premium plan was hiked by £2, just 18 months after a previous increase.