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Apple TV+ streaming service launches

Written by: Emma Lunn
Apple has thrown down the gauntlet to Netflix with the launch of its new streaming service offering a raft of original shows with an A-list cast.

Apple TV+ costs £4.99 a month with a seven-day free trial. It’s available on the Apple TV app on iPhone, iPad, Apple TV, iPod touch, Mac, as well as select Samsung smart TVs, Roku and Amazon Fire TV devices, and online at

Customers who purchase any new iPhone, iPad, Apple TV, Mac or iPod touch can receive one year of Apple TV+ for free.

If your device was purchased since 10 September you can log in on that machine and open the Apple TV app, where a prompt will initiate the one-year trial period.

Apple TV+ is priced to take on Netflix which costs a minimum of £5.99 a month. Other rival streaming services include Amazon Prime and NowTV, with Disney+ and Britbox expected to become available in the coming months.

“With Apple TV+, we are presenting all-original stories from the best, brightest and most creative minds, and we know viewers will find their new favourite show or movie on our service,” said Zack Van Amburg, Apple’s head of Worldwide Video. “Each Apple TV+ original offers its own unique story, fresh perspective and powerful message – all meant to entertain, connect and inspire cultural conversations.”

Apple TV+ is different from some of the other streaming services in that it only offers original shows not available elsewhere. Its line-up includes:


See is an epic drama starring Jason Momoa and Alfre Woodard set 600 years in the future after a virus has decimated humankind and rendered the remaining population blind. When all humanity has lost the sense of sight, humans must adapt and find new ways to survive.

The Morning Show

The Morning Show is a cutthroat drama starring and executive produced by Reese Witherspoon and Jennifer Aniston, and starring Steve Carell. It explores the world of morning news and the ego, ambition and the misguided search for power behind the people who help America wake up in the morning.


Dickinson is a darkly comedic coming-of-age story exploring the constraints of society, gender and family through the lens of rebellious young poet Emily Dickinson.

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