The supermarket launched the scheme for Reward app users, after a survey revealed how households are dealing with ongoing financial pressures.

Findings revealed a quarter of its customers would be buying fewer school uniforms than in previous years, while 42% of shoppers said they will wait as long as possible before replacing old uniforms.

Reward app benefits for new uniforms

The supermarket has added a number of benefits for new school uniforms on its Rewards app, including:

• 10% back in users’ ‘cashpots’ on all school uniform clothing, footwear and accessories with no minimum spend required, until Sunday 10th September
• A £2 ‘cashpot’ boost when they spend £10 on other back-to-school essentials such as stationary, until Sunday 3rd September.
• New Asda Rewards customers who download and scan the app for the first time will get £5 in their ‘cashpot’, until midnight on Sunday 30th September.
• Customers will get 10% back on school uniforms and a £2 ‘cashpot’ giveaway when they spend £10 on other back-to-school essentials such as stationary, lunch boxes and drink bottles.

Also, until 11 September, the retailer is offering 10% off all schoolwear purchased on its George website.

As well as discounting uniforms, last week Asda announced the price reduction of over 400 products to help ease the burden of rising bills and living costs on households.

Scott MacRae, senior buying manager for schoolwear at George, said: “With only a week until schools return, we know that our customers will be focused on making sure their children are kitted out for the new school year.

“We appreciate that this can be stressful, especially for large families, so we want to help budgets stretch further with our back-to-school offers across our website and Asda Rewards.”