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Bargain hungry Brits warned not to get carried away on Amazon Prime Day

Written by: Emma Lunn
Amazon Prime Day offers exclusive discounts to Prime members around the world – but prices could be beaten elsewhere.

Amazon Prime Day is actually 48 hours long this year, and takes place on 15 and 16 July. The sale sees the online retail giant slash the price of thousands of products for Prime members.

But four in 10 (40 per cent) shoppers are at risk of a bargain blunder by not cross-checking prices on price comparison sites for their chosen deals.

According to price comparison website PriceSpy, more than two in five (45 per cent) people intend to shop on Amazon Prime Day – a 125 per cent increase on last year.

More than a third (36 per cent) of Brits expect half price savings or better on Prime Day, with a similar proportion (33 per cent) admitting they feel pressured to spend during flash sales such as Amazon Prime Day.

PriceSpy found men are the biggest Prime Day spenders – splashing out with an average £229 spend. For men, clothes (22 per cent), laptops (22 per cent) and gaming consoles (19 per cent) are the most popular items.

Women, on the other hand, plan on spending an average of £153, with clothes (27 per cent), presents (26 per cent), Christmas shopping (26 per cent) and makeup (26 per cent) being the most popular purchases.

However, two in five (40 per cent) Prime Day shoppers could be risking spending more than they need to by not cross-checking their chosen deals on price comparison sites other than Amazon.

More than a third (35 per cent) of respondents to PriceSpy’s survey who will not be using price comparison sites for their chosen deals cited they trust Amazon to offer them the best deal, although this isn’t always the case.

Vanessa Katsapa, UK and Ireland country manager at PriceSpy, said: “British shoppers are right to expect big discounts. With retailers increasingly competing for their custom, the power really is in the shopper’s pocket. That’s why – even when faced with huge discounts – it can pay to do a quick search to see if the product is even better value elsewhere.”

This year’s Amazon Prime Day is the fifth summer sale. Shoppers need to be a member of Amazon Prime to take part. If you’ve not been a member before, then you can sign up for a free 30-day trial to take advantage of the sale.

Prime membership costs £79 a year or £7.99 a month. Members receive free one-day delivery on thousands of items sold by Amazon, as well as video, photo, music and Kindle books perks.

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