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Brits spend £125m a year on dogs’ birthdays

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Dogs are a man’s best friend – and Brits like to prove it by collectively spending £125m a year on birthday presents for their beloved pets.

Around 70% of owners celebrate their dogs’ birthday each year, spending on average £20.45 on presents, according to a study by dog walking and sitting service

However, one in ten owners said they spend between £31-£40, and a further 2% happily splash out over £70.

One in three people surveyed said they spend more on presents for their furry companions than their human friends, while 14% would rather splash cash on their pooch than their partner.

Geordies spend the most on their pets, according to the survey, spending an average £25 per birthday, while Brightonians spend the least, with as many as 46% refusing to spend over £13.

Personalised bones, dog beer and bow ties are among some of the most popular doggy gifts.

“The fact that Brits are spending a collective £125m a year on birthday presents for their dogs shows how much we love and value them,” said Richard Setterwall, European General Manager at


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