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BT retains Champions League rights

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Written by: Emma Lunn
15/11/2019
BT has bought the exclusive rights to the UEFA Champions League, UEFA Europa League and UEFA Europa Conference League until 2024 in a £400m a year deal.

BT Sport will remain the exclusive home of all top flight European club football until 2024, after BT secured the rights to all 420 games of the UEFA Champions League, UEFA Europa League and the new UEFA Europa Conference League, for a further three seasons.

This represents an increase of 77 games from the previous deal, and includes highlights and in-match clips, and starts in 2021.

Last season the UEFA Champions League and UEFA Europa League was a huge success with all English team finals. BT Sport saw a 26 per cent increase in UEFA Champions League viewer hours, with the UEFA Champions League final between Liverpool and Spurs available for all to watch in the UK on social media, and a record breaking 11.3m people tuning in across all platforms.

BT says that since BT Sport started broadcasting the UEFA Champions League in 2015, it has changed the way football is broadcast in the UK, with every single game available on TV and the BT Sport app. BT Sport has also been the first broadcaster to put the finals on YouTube for everyone to watch in the UK.

Marc Allera, CEO of BT’s consumer division, said: “We’re delighted to remain the home of UEFA Champions League in the UK. BT Sport leads the way when it comes to UEFA Champions League coverage, and we’re very excited to continue to bring our world class coverage to one of the most exciting football competitions in the world – whether that’s broadcasting 12 games simultaneously or delivering industry leading images in 4K UHD.

“With increasingly more ways to watch our content, with more games on show than ever before, and alongside our excellent line up of other competitions and sports, BT Sport is going from strength to strength.”

Guy Laurent Epstein, UEFA marketing director, said: “UEFA is delighted to continue its strong partnership with BT until 2024. All matches will be available across the BT Sport channels and digital services and in addition UK football fans will be able to enjoy club competition highlights for free on social media each match week, as well as the finals to the UEFA Champions League, UEFA Europa League and the newly formed UEFA Europa Conference League.”

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