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BT to offer free Premier League football to broadband customers

Joanna Faith
Written By:
Joanna Faith
Posted:
Updated:
09/05/2013

Telecoms giant BT is to offer free Premier League coverage to all broadband customers.

The company’s three sports channels – BT Sport 1, BT Sport 2 and ESPN – will show 38 live and Premier League matches and up to 69 live rugby matches from the Aviva Premiership as well as football from other top leagues around the world including Germany, France, Italy and Brazil.

This is the first time in more than 20 years that weekly live matches from the Premier League will be free to watch.

As part of the plans unveiled today, BT is offering broadband packages from £10.

Ian Livingston, BT chief executive said: “UK Sports fans have had a rough deal for too long. Many have been priced out of the market but we will change this by giving away BT Sport for free with our broadband. Sports fans are the winners today.”

BT Sport will be accessible via BT’s own TV service, Sky’s digital satellite platform and also online or via a App.

Dominic Baliszewski, telecoms expert at broadbandchoices.co.uk said: “The launch of BT Sport is great news for sports fans who now have even more choice when it comes to sports TV options – however more choice means you need to do your homework and look under the bonnet to ensure you get the right deal for you.”

BT Sport will be free of charge to BT broadband customers (£15 per month otherwise) even when not taking TV from BT, giving cash-strapped but sports-mad households access to premium content without the traditional premium TV service set-up. BT have also lowered the length of some their contracts from 18 to 12 months, a change that will reassure consumers who are wary of lengthy contracts that cannot be exited without hefty penalty fees.

Baliszewski continued: “Consumers planning to take advantage of the freebie offer by taking out a home broadband package with BT will need to watch their download limits. The mobile app is a fantastic tool for allowing customers to view content through a broadband connection, but it will most likely count towards your monthly data allowance. Opt for a truly unlimited package to avoid any nasty excess usage fees.”


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