You are here: Home - Household Bills - News -

Can you get a £30 Iceland food voucher?

Written by: Emma Lunn
Iceland is giving away £30 vouchers to pensioners struggling with the cost of living.

The budget supermarket has teamed up with the Rothesay Foundation to support pensioners in need across the UK as their budgets continue to be squeezed by the cost-of-living crisis.

The ‘Summer Cheer’ campaign will roll out across 269 stores, in 17 areas. However, only 40,000 vouchers are available, and they are being given out on a first come first served basis.

Am I eligible for a voucher?

To qualify for the £30 voucher, you must be of state pension age, live independently (but not necessarily alone) or with a carer. You must also rely solely on your state pension or other benefits for food and essentials.

You can get more than one voucher per household, for example, if you’re in a couple.

You must also live in one of the following areas:

  • Barnsley
  • Birmingham
  • Croydon
  • Glamorgan
  • Glasgow
  • Greater Manchester
  • Huddersfield
  • Lambeth (London)
  • Liverpool
  • Newcastle North
  • Newport
  • North Wales
  • Sheffield
  • Strathclyde
  • Sunderland
  • West Midlands
  • Wirral

These areas have been identified as the places where there are some of the highest numbers of pensioners living in material deprivation in the country.

Financial advice for pensioners

Iceland is providing the vouchers at zero profit, to allow the total fund to be available to as many people who are in need as possible.

The initiative was trialled last December in South London with the ‘Lambeth Winter Cheer’ campaign, which helped almost 2,000 people in need over Christmas.

Along with the vouchers, the campaign will also provide Age UK’s information guide on financial advice following research showing that, despite record levels of poverty, over 770,000 pensioner households are still missing out on Pension Credit payments worth £1.5bn every year.

Richard Walker, managing director of Iceland Foods, said: “Since the launch of the partnership last Christmas, the cost-of-living crisis has taken hold of the UK, and now more than ever, people are struggling to access the food they need. No one should ever have to worry about how they are going to eat or drink, and we hope that the support we can offer across the UK will help pensioners access and enjoy a worry-free meal during this difficult time.”

Addy Loudiadis, of the Rothesay Foundation, said: “We hope our vouchers will provide a small amount of relief to the growing number of older people living in real financial difficulty in the UK. Going forward, we are committed to working with brilliant partners like Iceland and Age UK to help as many pensioners as possible get access to their full benefit allowances.”

Eligible pensioners should call the Summer Cheer hotline on 0800 098 7877 to request their voucher. The telephone line will be open from 9am to 5pm, Monday to Friday, and the application deadline is 16 September.

Once you’ve successfully applied, your voucher will arrive by post within seven days. Vouchers can be used on food and household items, but they can’t be used to buy alcohol and tobacco. All vouchers will expire at 11.59pm on 31 December 2022.

There are 0 Comment(s)

If you wish to comment without signing in, click your cursor in the top box and tick the 'Sign in as a guest' box at the bottom.

Your right to a refund if travel is affected by train strikes

There have been a wave of train strikes in the past six months, and for anyone travelling today Friday 3 Febru...

Could you save money with a social broadband tariff?

Two-thirds of low-income households are unaware they could be saving on broadband, according to Uswitch.

How to help others and donate to food banks this winter

This winter is expected to be the most challenging yet for the food bank network as soaring costs push more pe...

What will happen if rates change

How your finances will be impacted by a rise in interest rates.

Regular Savings Calculator

Small regular contributions can build up nicely over time.

Online Savings Calculator

Work out how your online savings can build over time.

DIY investors: 10 common mistakes to avoid

For those without the help and experience of an adviser, here are 10 common DIY investor mistakes to avoid.

Mortgage down-valuations: Tips to avoid pulling out of a house sale

Down-valuations are on the rise. So, what does it mean for home buyers, and what can you do?

Five tips for surviving a bear market mauling

The S&P 500 has slipped into bear market territory and for UK investors, the FTSE 250 is also on the edge. Her...

Money Tips of the Week