You are here: Home - Household Bills - News -

Co-op Bank and Wonga named UK’s most improved brands of 2015

Written by: Victoria Hartley
Co-operative Bank and payday lender Wonga were the two most improved brands of 2015, with three other finance names also making it into the top ten.

The YouGov BrandIndex shows Co-op Bank’s concerted advertising efforts in 2015 gave it a boost after a tough 2014, which included headlines on capital adequacy shortfalls and internal scandal. The Co-op Group and its insurance arm also feature again in the fourth and sixth spots.

Director of YouGov Brand Index Sarah Murphy, said: “After a year to forget in 2014, the Co-operative Bank has made great strides in its recovery.”

She added: “There are a high number of brands on the list from the much maligned utilities and banking sectors as many enjoyed a year out of the headlines for the first time in a long time. In these cases, no news was indeed good news.”

Wonga recorded a loss after it was forced to write off £220m of debt after the regulator sanctioned the firm for its lack of affordability checks.

YouGov BrandIndex Top 10 most improved brands of 2015

1 Co-operative Bank
2 Wonga
3 British Gas
4 The Co-operative (supermarket)
5 Royal Bank of Scotland
6 Co-operative Insurance
7 Lloyds Bank
8 Ryanair
9 Tesco
10 Barclays

For the second year in a row Aldi and Lidl filled the two top spots on YouGov BrandIndex’s list of the UK’s top brands. This follows a year of creative advertising, ambitious expansion and a progressive wage policy, handing both brands even higher popularity among UK consumers.

Murphy said: “Aldi and Lidl hold the top two spots in our rankings for the second year in a row but their marketing strategies have evolved over the past 12 months. While they have always marketed themselves being value for money the emphasis now is on the quality side of that bargain and not just the cost.”

BBC iPlayer, John Lewis and Dyson fill out the rest of the top five.

YouGov BrandIndex measures the public’s perception of brands on a daily basis across a range of measures. This includes a ‘buzz score’ which measures whether people have heard good or bad news about a brand over the previous two weeks.

YouGov BrandIndex Top 10 UK Brands of 2015

1 Aldi 19.7
2 Lidl 17.5
3 BBC iPlayer 13.5
4 John Lewis 12.1
5 Dyson 11.6
6 Marks & Spencer 11.2
7 Yorkshire Tea 10.1
8 YouTube 9.7
9 9.4
10 Apple 9.0
10 Waitrose 9.0

Related Posts

There are 0 Comment(s)

If you wish to comment without signing in, click your cursor in the top box and tick the 'Sign in as a guest' box at the bottom.

Everything you wanted to know about ISAs…but were afraid to ask

The new tax year is less than a fortnight away and for ISA savers or investors, it’s hugely important. If yo...

Your right to a refund if travel is affected by train strikes

There have been a wave of train strikes in the past six months, and for anyone travelling today Friday 3 Febru...

Could you save money with a social broadband tariff?

Two-thirds of low-income households are unaware they could be saving on broadband, according to Uswitch.

What will happen if rates change

How your finances will be impacted by a rise in interest rates.

Regular Savings Calculator

Small regular contributions can build up nicely over time.

Online Savings Calculator

Work out how your online savings can build over time.

DIY investors: 10 common mistakes to avoid

For those without the help and experience of an adviser, here are 10 common DIY investor mistakes to avoid.

Mortgage down-valuations: Tips to avoid pulling out of a house sale

Down-valuations are on the rise. So, what does it mean for home buyers, and what can you do?

Five tips for surviving a bear market mauling

The S&P 500 has slipped into bear market territory and for UK investors, the FTSE 250 is also on the edge. Her...

Money Tips of the Week